Hey there, little blog! Long time, no see! Let’s paste you back up there.
(Errgghmmmphm…grrrgm…pfff…ahhh, there we go!)
Listen: Let me preface this blog re-start with some advice: if you’re not updating your blog at least once a month, you should take the darn thing down. I was spouting this off to a client last month when I realized the Ten K One blog had been chilling on ice since Christmas or so. Of the previous decade!
So, time to take action. Kick into gear. That action, for the time being? Take it down. Eliminate all links. Deny its existence and head underground. OK, head into Twitter. I’m a Tweetfreak.
Really, I’ve had a lot going on in my life—oh, you too?—and somehow, blogging didn’t fit into all that stuff. Finished a big, huge, secret project. Started on some little, not-so-secret projects (hey there, Mr. Homeless Copywriter). Had some personal crises, a few successes. Ate, slept, read, struggled, tweeted, but didn’t blog. Productivity? I had it, but not here on the good ole blogosphere. Anyone who came to my site checked out my samples and didn’t seem to suffer too badly when they couldn’t find me spouting off about the marketing brilliance of Stephenie Meyer. (Just wait!)
Projects rolled along. Maybe I didn’t need a blog, at all! But, really, what sort of copywriter doesn’t have a blog? Quite a few,
as it turns out. They may work for larger agencies or they’re freelancers like me. This guy scrapped the blog and opted instead for nudity.
But that naked guy*, guess what he does?
He writes really manly, hairy copy. With little wavy lines of man-stench wafting up from it. And it works. His brand is cemented. You want to sell some hunting knives? Or something meant to cover odor while making you stink to high heaven at the same time? Call the naked guy. He’s damn good at what he does. But the rest of us, those of us keeping our clothes on? We’ve got to work a little differently.
- Get that personal-branding iron ready…
This probably applies to you, too. Your company has a voice, and your blog helps you determine it from the get-go. Let me show you what I mean:
If your company is formal, laid-back, ragey, happy, schizoid, ghoulish, sentimental, funny, serious, casual, hairy, capricious, sleepy, intimate, slick, sexy, left-leaning, right-leaning, ornery, flexible, big, little, tired, callous, warm, irritable, young, old, sinister, pure, sarcastic, sincere, crotchety, nubile, arrogant, naïve, or expensive, you can just let it allllll hang out. Your right people will find you and they will appreciate you for your unique personality.
Or not. It’s up to you. Take my hand, and let us blog.
*Actually, I have no idea if that’s him.
